SEO Audit

An SEO audit is the first step in optimizing your website. Optimizing your website is commonly called Search Engine Optimization, or just SEO. SEO is a proven method of increasing traffic on your website.

Before you can start optimizing your site for search engines, you need to know how well your site matches SEO performance standards. You can’t fix a problem if you don’t measure it first.

Why You Need an SEO Audit

An SEO Audit is the first step for optimizing your website.

Before you can improve your search engine results, you need to understand how well your website is organized for search engines. An SEO audit identifies how your site is performing and how it can improve.

SEO Audit is included with our Site Optimization plans. If you prefer to do SEO yourself, an SEO Audit from 573 Web Solutions is the place to start.

What is Included in Our SEO Audit Service?

Our SEO Audit is comprehensive. We evaluate all aspects of your website that impact its performance in search engines and identify ways to improve your ranking.

Our comprehensive SEO audit covers on-site SEO, off-site SEO, technical SEO and local SEO.

On-site SEO

On-site SEO includes changes you make directly on your website to improve visibility and search engine results.

On-site SEO evaluates each page of your site. We look at the content, meta tags, URL structure, images and many other factors. On-site SEO is also called on-page SEO.

Off-site SEO

Off-site SEO refers to improvements done outside your website.
Off-site SEO is also known as off-page SEO.

Off-site SEO does not involve making changes to your website but instead focuses on social media marketing, guest posting, link-building and similar ways to improve your site’s visibility and reputation.

Technical SEO

With technical SEO, we look beyond your content and focus on behind-the-scenes aspects that affect your site’s performance in search engine rankings.

These aspects include site and page speed, mobile responsiveness, site security, broken links, site structure, URL structure and data markup.

Local SEO

Local SEO focuses on optimizing local search results, or Google Map results.
Local SEO involves improvements made both on and off your website. For example, online business directories can improve your local SEO.

Using local keywords also helps. Managing your Google Business Profile is another technique.

Regular SEO audits are essential to maintaining your site’s search engine ranking.